WHAT I DID 

CreativeDirection
Art Direction
Design
Packaging
Motion
UX
 

Aura is a personal care brand that began as a small, sustainability-focused venture, designed for individuals with bold, dynamic lifestyles. Whether you're tackling a busy day, crushing a workout, or hanging out with friends, Aura Deodorant delivers all-day freshness and reliable, long-lasting odor protection to keep you confident.

When Aura approached me, their goal was clear: to evolve into a strong, consistent brand with a distinct identity that resonates with Gen Z’s active, on-the-go spirit.
The visual identity features a unisex color palette that's both fresh and sophisticated, appealing to a wide range of consumers. Bold typography amplifies the brand’s confident voice, striking a balance between organic authenticity and a contemporary, dynamic edge.