WHAT I DID 

Art Direction
Illustration
Design
Motion

 

Wilson Sporting Goods approached me in 2021 to design their Christmas holiday campaign, The Gift of Game, and develop a visual animated system that would function as an identity system.

The design was intended to feel dynamic, adaptable, and seamlessly integrated across digital and physical retail spaces to engage consumers and drive conversions on Wilson.com, social channels, and direct-to-consumer retail locations.